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Are You Attracting Top Talent?

Many business owners find it to be a huge challenge to attract and retain a group of talented and hardworking employees that are loyal to the company and its mission. Finding high caliber employees with advanced skills to complete important jobs within a company is a challenge that not only exists in today’s marketplace, but one that business owners have had to navigate for years. Everyone is looking for top talent, and those companies that excel in attracting and retaining this talent are the ones that will reap the rewards. In addition to a number of other factors, businesses that best retain employees offer great compensation and benefits packages through data from 2013 healthcare compensation surveys, 2013 casino compensation surveys or compensation surveys for another specific industry.

To retain talent, it is essential that loyalty is established. In order to do this, the employee must feel that their job is instrumental in achieving the goals of the company, making them excited to come into work each day and give it their all. It is also important that the work the employee puts in is acknowledged, affirming their place within the company, and offering them opportunities for growth.

While compensation and benefits packages are one of the largest factors considered by employees, it isn’t enough to make top talent to stay. The following are a few ways that you can attract and retain the best employees at your company:

  • Promote open communication. When a company is completely open with employees, everyone will feel respected. Instead of allowing rumors to spread, let your employees know as soon as possible about anything that is going on in regards to the company. When possible, let your employees be a part of the decision making process. A culture of open communication is very attractive to employees.

  • Provide opportunities for team building. Most employees enjoy interacting with their coworkers. By encouraging team work, employees are able to build great working relationships and establish a trusting, open environment for the company. When working together toward a common goal, employees are more motivated and excited about their jobs, often producing excellent results.

  • Cater to individual work style. Each employee has a different way that they prefer to work, learn and be managed. When you as an employer take the time and effort to make adjustments for each employee’s needs, they will respect the company more and loyalty will, once again, be built. This will also help you to establish teams that will work best together based on their work styles.

  • Acknowledge your talent. When an employee does a good job, it is important that you recognize them for their efforts, so they feel that they are a valued member of the team. A majority of employees leaving a company do so because they feel unappreciated. Employees want to feel that the work they are doing is making a difference, so acknowledging their work often is essential. Also, review surveys for 2013 healthcare compensation, 2013 casino compensation and other market compensation data surveys for your industry to determine what benefits and bonuses you should be rewarding your employees with.

Implementing the above suggestions will help your company to build a culture that encourages retention of employees, which in turn will attract top talent. In addition to providing a great work environment that respects employees and provides opportunities for learning and growth, it is also important that they receive a solid benefits package. At WageWatch, we provide accurate data for 2013 healthcare compensation, 2013 casino compensation and compensation information for a wide variety of other industries. To learn more about our up-to-date market compensation data, such as 2013 healthcare compensation surveys or university benefits surveys, call 888-330-9243 or contact us online.

WageWatch Wage and Employment Forecast for 2013

LODGING INDUSTRY 2013 WAGE FORECAST

The WageWatch 2013 survey of over 6,000 hotels nationwide in our database shows planned pay raises for hourly employees and non-exempt salaried employees averaging 2.8% with a median of 3.0% and a mode of 3.0%. The annual survey completed on January 7, 2013, further disclosed that hotels are planning on similar pay raises for their salaried exempt employees, with a mean of 3.0%, median of 3.0% and a mode of 3.0%. Randy Pullen, President and CEO of WageWatch stated, “For the lodging industry, 2013 will feel a lot like the 1993 movie Ground Hog Day starring Bill Murray, as WageWatch forecasts that pay raises for all sectors of the lodging industry will repeat raises experienced in 2012.”

If the planned wage increases for 2013 are further broken down between full service hotels and limited or focused service hotels, the survey discloses that full service hotels will, in general, have slightly higher pay increases.  Full service hotels participating in the 2013 survey disclosed an average planned pay raise of 2.9% for hourly employees, with a median and mode of 3.0%. Focused service hotels had a slightly lower average pay raise for hourly employees of 2.8% with a median and mode of 3.0%.  For salaried exempt employees, both full service and focused service hotels reported planned wage increases averaging 3.0% with a median and mode also of 3.0%.

Randy Pullen also stated, “While hotel companies are planning on pay raises of between 2.8% and 3.0% for 2013, it is likely that actual wage increases that will be reported later this year by WageWatch in its 2013 hotel wage survey will be two or three tenths of a percent less than the forecast.  We saw a similar trend last year where actual wage increases for the lodging industry as reported in our iBrief Blog of October 24, 2012 Industry 2012 entitled Wage Increases- Part 1, were lower than the forecast, coming in at 2.6%.”

LODGING INDUSTRY 2013 EMPLOYMENT FORECAST

This year will see continued employment growth in the Accommodations segment of the Leisure and Hospitality super sector as reported by the U.S. Bureau of Labor Statistics. The U.S. saw significant gains in employment for the Lodging Industry the first half of 2012 as indicated in the following table:

 

WageWatch had forecast employment growth seasonally adjusted on average of 25,000 jobs in 2012 vs. 2011.  As the year progressed, hoteliers became more conservative and did not hire as many seasonal workers during the summer months, which pulled down the average for the year.  WageWatch attributes the pullback directly to the political uncertainty of the election year and the looming fiscal cliff impasse at yearend. This conclusion is based on the continued strong economic recovery that the industry experienced in 2012, which should have translated into more employment gains.

Our forecast for last year of a 25,000 increase in employment was based in part on the PKF Hospitality Research, LLC’s national econometric forecast of the U.S. Lodging markets for 2012.  Actual performance for 2012 was better than forecast by PKF, with 61.5% occupancy, a 1.6% increase over 2011 yearend 59.9%.  Actual Average Daily Rates came in slightly lower than forecast. Overall, RevPAR increased by 6.8%.  Net operating income was forecast to increase by 12% for 2011 over 2010, a strong performance on the back of an 18% increase for 2010 over 2009. This level of growth in the lodging industry should have supported an increase of 25,000 jobs in 2012.

Looking ahead to 2013, most leading economists are forecasting continued slow but steady growth of the U.S. economy in the range of 2.0% or better. Expectations are for slow growth the first part of 2013 with stronger economic growth the second half of the year. This should result in continued growth for the lodging industry. Smith Travel Research is forecasting an increase in occupancy of 0.3% and an Average Daily Rate increase of $4.86 for the lodging industry, with RevPAR increasing by 4.9% for 2013.  PKF Hospitality Research is slightly more optimistic with a RevPAR increase of 6.0% for 2013. Overall, the improving Average Daily Rate and occupancy numbers for the lodging industry will lead to stronger income statements for hotels, with net operating income growing by double digits in 2013.

Based on continued economic growth in the U.S. with the economy strengthening midyear and strong financial performance forecasts for the lodging industry for the year 2013, seasonal employment should increase significantly this summer with the Accommodations segment rebounding strongly, with employment growth of 20,000 jobs for the year. This will bring employment levels slightly above yearend 2008 levels, but still 50,000 jobs below the peak for yearend 2007.

 

Posted in Wage Forecast on January 9th, 2013 · Comments Off on WageWatch Wage and Employment Forecast for 2013